Timeless building is a title of a book you categorize as being part of timeless books. Some of the published books are. Many others are contemporary. The contemporary books you further divide into the need-to-know and nice-to-know market.
Book publishing is a business in which potential authors search of a publisher and publishers search for a market. People always continue to read, but book publishing is in conformity with other intermediary sectors (brokers, transport) more prone to recessions. We read when we have time and we have time when we feel secure.
In recent years where we have been experiencing prosperity the books that ruled where those of the nice-to-know market. "How to stop working before the age of 50," is an example of a nice-to-know kind of book that is product of its time. When the stock-exchange is going up, people feel wealthy and think they can all stop to work. Prosperity will inflate people's desires and grow their wishes.
Recessions on the other hand calm peoples' desires. An automatic readjustment takes place. Many feel deceived by a sudden limitation of possibilities (those who have been fired, or whose company got broke) and they get back with their feet on the ground. Nice-to-know stuff is no longer a first priority.
The impact on a possible recession is therefore that the need-to-know market will prosper. Titles like "How to get back to work after being fired," "How to feel strong in a recession," etc are title that help people though hard times. This is what you need to know.
Editors and publishers that have been focusing on themes like "freedom," and other content related prosperity will have to think twice whether not to make a switch. And so need to do a writer.
H.J.B.
2008 Hans Bool
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